The company is guided by an old but somewhat established mission which has been developed collaboratively by stakeholders. Its mission is "Creating value worth remembering." The company lives the mission every day by working hard. The organization works as a family and entitle each other by being productive, committed, honest, respectful, and humble. The organization differentiates itself by working together to achieve the set common goal. Additionally, it is guided by core values of trustworthy and loyalty. Through these values, a set mission, and a sense of togetherness created by the family mentality, the firm has remained profitable over the years by satisfying its customers and has succeeded in dealing with challenges ahead.